New forms of power in a neoliberal era: ‘artepolitics’ or the ‘governing through non-governing’

ABSTRACT The neoliberal globalization characterizing this century has unleashed new strategies of governing. This paper elaborates on a growing form of governing; that is, governing that extorts subjects’ desires for improvement and creativity to control and profit from these subjects. This, what we would like to call, ‘artepolitics’ could be seen as a particular form of governing. ‘Artepolitics’ is a technology of governing that seeks to regulate individual conduct with reference to self-realization and distribution of ‘freedom’ to control the employees’ labour situation. We suggest that the framing of ‘artepolitics’ brings into light some interesting trends of the current situation.