The eARTISTS Media and Information Literacy Model for Managing Access to Quality Information

Information is necessary for eliminating uncertainty and facilitating decision-making. Quality of decisions depends upon the quality of information available to the stakeholders. But to manage access to quality information, information seekers have to depend upon different sources of information, media, and other information providers. Unfortunately, the commercial media is controlled by corporate tycoons, governments, politicians and various non-government organisations (NGOs). These information providers have some motive behind the stories flashed by them. Hence, media and information literacy (MIL) skills are necessary for ascertaining truth behind the story. Earlier, information literacy and media literacy were used as separate concepts but now UNESCO is using (MIL) as a composite concept, appreciating the symbiosis between media and information. This article gives an overview of a few MIL related developments and describes the e-ARTISTS MIL Model developed by Jagtar Singh and Alton Grizzle. Differentiating the e-ARTISTS Model from the Big6 Model and the Empowering 8 Model of Information Literacy, it justifies the need for e-ARTISTS MIL Model for managing timely access to quality information for facilitating quality decision-making.