A Study On The Growth Insights Of MSMEs in the Era Of Globalization

Purpose: This paper examines the global scenario of MSMEs, the impact of globalization, the role of MSMEs in India, the growth perspectives of MSMEs during the pre-and post-globalization period, the critical challenges, and the role of the Government in encouraging and developing MSMEs. Methodology:The study considers the secondary data related to the pre-and postglobalization period and analyzes the growth perspectives. In addition, the study examines the critical challenges and also Government initiatives in the development of MSMEs. Findings:The aids of a globalized and digital economy depend to an excessive extent on favourable business environments and healthy competition.The performance of MSMEs depends on accessibility to various strategic resources like abilities, technical know-how, innovativeness, and finance. Thus, it is imperative to consider the factors influencing work conditions firm level, and the strategies formulated at the national level are organized to local business perspectives. Practical Implications:The study will be beneficial to the micro, small and medium enterprises and practitioners who play a pivotal role in the establishment of enterprises and start-ups. It explores the various challenges faced by MSMEs and plan necessary strategies to sustain the competition in local as well as global markets. Originality: The study articulates the MSMEs scenario at the global and Indian levels. It also analyzes the growth insights of MSMEs during the pre-and post-globalization period. It can be observed that MSMEs need to analyze the market opportunities in the rapidly-growing economy and emerging markets.