ASSESSING RELATIONS AMONG LANDSCAPE PREFERENCE, INFORMATIONAL VARIABLES, AND VISUAL ATTRIBUTES

The theory of preference matrix proposes coherence and complexity as informational variables to explain landscape preferences. To understand the relationship between the perceived coherence/complexity and the visual attributes of landscape scenes, we constructed multivariate generalized linear models based on a questionnaire study. A total of 488 respondents’ ratings of the preference, the perceived coherence and complexity, and four visual attributes, namely, the openness of visual scale (openness), the richness of composing elements (richness), the orderliness of organization (orderliness), and the depth of view (depth), of a set of digitally manipulated landscape scenes were analyzed. The results showed that landscape preference needed to be explained with coherence and complexity together. Meanwhile, rather than showing the one-one connection with a single visual attribute, the degree of perceived coherence/complexity should be explained with multiple visual attributes. Ranked by explanatory power, the coherence was positively related to orderliness, negatively related to richness, and positively related to openness. The complexity was positively influenced by the level of richness, depth, and negatively influenced by orderliness and openness. Based on the results, feasible ways to build landscape environments with both preferable coherence and complexity were proposed.