管理多边平台:平台起源和进入市场策略

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2022-08-01 DOI:10.1177/00081256221109961

D. Teece, Asta Pundziene, Sohvi Heaton, M. Vadi

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引用次数: 5

摘要

多边平台在当代经济中变得越来越重要。本期《加州管理评论》特刊旨在促进研究人员和从业人员就推进不同类型的msp以及更好地了解其未来发展进行集体讨论。本文分析了本期特刊的五篇文章，并探讨了msp的增长轨迹。平台有三种类型:原生平台、相邻平台和现有平台。它们分别依靠三种市场进入策略:市场创造、市场拓宽和市场深化。本文还重点介绍了平台之间的竞争动态。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Managing Multi-Sided Platforms: Platform Origins and Go-to-Market Strategy

Multi-sided platforms (MSPs) are becoming increasingly important in contemporary economies. This special issue of California Management Review aims to stimulate collective discussion among researchers and practitioners on advancing diverse types of MSPs and on better understanding their future development. This article analyzes five contributions to this special issue and explores the growth trajectories of MSPs. There are three types of platforms: born-platform, platform-born adjacent, and incumbent-born. And they rely respectively on three market entry strategies: market creation, market broadening, and market deepening. This article also spotlights the coopetition dynamics of the platforms.

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.