环境捐赠的两极分化:在防治毁林捐赠中的应用

IF 1.3 4区经济学 Q3 ECONOMICS

Land Economics Pub Date : 2022-04-21 DOI:10.2139/ssrn.4001175

Dede Long, Hongxing Liu, R. Nayga

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引用次数: 0

摘要

非营利组织常用的一种筹款策略是提供信息说服潜在的捐赠者。我们从理论和实证上分析了信息如何影响人们的捐赠意愿。我们的理论表明，当人们有不同的初始信仰时，新的信息会通过他们对社会规范的理解和合理化而导致两极分化。我们通过一项在线实验提供了实证支持，证明环境和公共卫生信息导致了森林砍伐预防捐款的两极分化。暴露在与个人现有信仰相反的信息中会强化他们当前的观点。我们的研究结果强调，实施信息处理需要仔细考虑。

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Polarization in Environmental Donations: Application to Deforestation-Prevention Donation

One common fundraising strategy used by nonprofit organizations is providing information to persuade potential donors. We theoretically and empirically analyze how information affects people’s willingness to donate. Our theory suggests when people have different initial beliefs, new information leads to polarization through their understanding and rationalization of social norms. We provide empirical support using an online experiment, demonstrating that environmental and public health information leads to polarization in deforestation prevention donations. Being exposed to information opposite of individuals’ existing beliefs reinforces their current opinions. Our results emphasize that implementing information treatment calls for careful deliberation.

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来源期刊

Land Economics Multiple-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： Land Economics is dedicated to the study of land use, natural resources, public utilities, housing, and urban land issues. Established in 1925 by the renowned economist and founder of the American Economic Association, Richard T. Ely at the University of Wisconsin, Land Economics has consistently published innovative, conceptual, and empirical research of direct relevance to economists. Each issue brings the latest results in international applied research on such topics as transportation, energy, urban and rural land use, housing, environmental quality, public utilities, and natural resources.