考察顾客对美国高端民族餐饮的认知：重要性-绩效分析的应用

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2021-09-22 DOI:10.1080/15256480.2021.1981184

Soojin Lee, Pei Liu

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引用次数: 3

摘要

摘要本研究利用重要性-绩效分析(IPA)探讨了美国高端民族餐厅顾客对光顾的看法。该研究调查了这类餐厅的哪些特点对食客的看法和评价影响最大。共收到222份在线调查回复。结果表明，提供真实独特的用餐体验是高端民族餐厅需要改进的最重要领域，而食物、专业服务和吸引人的口味是成功的关键因素。根据食客对特定因素的重视程度和对餐厅的感知表现，IPA结果可以作为美国高端民族餐厅的有效管理工具。

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Examining Customers’ Perceptions of High-end Ethnic Dining in the United States: An Application of Importance-Performance Analysis

ABSTRACT The present study explores customers’ perceptions of high-end ethnic restaurant patronage in the United States utilizing importance-performance analysis (IPA). The study examines which attributes of such restaurants have the greatest impact on diners’ perceptions and evaluations. A total of 222 online survey responses were obtained. The results indicate that delivering an authentic and unique dining experience was the most important area in which high-end ethnic restaurants need to improve more, while food, professional service, and appealing flavors were the key attributes for success. Based on the importance diners assigned to specific factors and the perceived performance of the establishments, the IPA results can be used as an effective management tool for high-end ethnic restaurants in the United States.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.