Indonesian radio business model: radio network

ABSTRACT This study explores the Indonesian business radio model after the enactment of Broadcasting Law No. 32 of 2002. The growth of radio networks that are broadcasted through multi-platform can actually reach a wider audience. Moreover, the network uses one radio brand simultaneous content delivery with similar content, so listeners’ choices are limited. This radio network business model has continued to grow since the early 2000s, and there are 15 radio networks in Indonesia. This is contrary to the spirit of the Indonesian broadcasting law which encourages diversity of content and ownership. Using a qualitative method with in-depth interviews, this research shows that local radio is used as a tool for content distribution from the central network and the branch, and that is capitalist domination.