从房主到爱彼迎房东:信任和感知价值的作用

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2022-01-18 DOI:10.1080/1528008X.2021.2024781

G. Zhu, Marketa Kubickova

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引用次数: 2

摘要

为了研究信任和感知价值对Airbnb房东意愿的影响，本研究构建了一个多变量模型来探讨Airbnb房东与潜在房东之间的差异。实证结果显示，感知价值是房主的主要动机，而信任成为房东继续使用Airbnb的主要动力。感知有用性、易用性、Airbnb的风险以及用户的熟悉度和个人创新度作为次要变量进一步进行了考察。本研究为住宿共享平台提升电子服务品质及制定行销策略提供实务参考。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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From Homeowner to Airbnb Host: The Role of Trust and Perceived Value

ABSTRACT To investigate the effects of trust and perceived value on the intentions to engage in hosting Airbnb, this study builds a multivariate model to explore the difference exists between Airbnb hosts and potential hosts. The empirical results reveal that perceived value is a major motivation for homeowners, while trust becomes the primary driving force for hosts continuing to use Airbnb. Perceived usefulness, ease of use, risks of Airbnb, and familiarity and personal innovativeness of users are furtherly examined as secondary variables. This study provides practical implications for the accommodation sharing platforms to improve the e-service quality and formulate marketing strategies.

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism