Not everything is changing: on the relative neglect and meanings of continuity in communication and social change research

One of the central interests of media and communication research is how technologies and communication media are involved in social and cultural change. Often such studies are rather one-sided because they disregard questions of continuity, which can lead to inadequate analyses and exaggerated claims of change. Three categories of reasons for this bias towards change are identified through a literature review. Crucially, since continuity remains an undervalued concern, we lack sophisticated theorizations and analytical approaches to study it adequately. In response, this article presents a taxonomy of continuity based on a thematic analysis of 74 articles in leading communication journals. The five observed dimensions of continuity offer scholars the vocabulary and a conceptual framework to study continuity more systematically as a complex and multi-dimensional issue. This contribution serves as a starting point towards building a theory of change and continuity, and suggestions for necessary future work are given.