How Moral Goodness Drives Unethical Behavior: Empirical Evidence for the NGO Halo Effect

With the occurrence of high-profile scandals in the nongovernmental organization (NGO) sector, scholars and practitioners alike have questioned why “good” organizations behave badly, yet little empirical research has explored this topic in depth. The present study examines the NGO halo effect, a conceptual framework that proposes three mechanisms to explain how NGO moral goodness can lead to NGO unethical behavior, that is, moral justification, moral superiority, and moral naivety. Through an analysis of 34 interviews with NGO staff and volunteers, we identify 151 unique cases and 17 different types of unethical behavior. We find that 92% of these cases are related to the halo effect, with 22% through moral justification, 25% through moral superiority, and 45% through moral naivety. This study provides empirical support for the NGO halo effect as a factor for understanding NGOs’ unethical behavior, with implications for future research.