ORGANIZATIONAL FORMS OF INTEGRATION OF AGRICULTURAL MARKETS TO GLOBAL VALUE CHAINS

Topicality. In Ukraine, there are opportunities for integration into global value chains, primarily in the agri-food markets. Concentration of these strategic resources in the structural units of agri-food enterprises in all segments of the global market with the formation of dynamic competitive advantages of national economies of their countries. This process is facilitated by the availability of developed transport infrastructure, especially sea and river ports, attracting investment, including foreign in increasing crop production, productive land, increased role of the state in regulating strategic agri-food markets. At the same time, this powerful potential is not used effectively. Significant losses are due in particular to the creation of logistics of export flows, which in many cases make domestic food products uncompetitive in foreign markets, due to inflated costs of supply to final consumers. Such inflated costs indicate the lack of coordinated interaction of export-oriented chains and organizational and economic mechanisms, their regulation. Aim and tasks. The purpose of the study is to substantiate the scientific provisions and organizational and economic forms of logistics support for the integration of agri-food markets into global value chains. Research results. The current methodological approaches to the analysis of global value chains are analyzed, it is established that the main analytical indicator for agri-food markets and their individual sectors is a two-component "index of participation in global value chains". Low rates of participation of commodity markets in global chains are characteristic of developing countries and exporting countries of commodities with low levels of domestic value added, as evidenced by the sectoral analysis of agricultural markets. Analysis of problems with the efficiency of global agri-food value chains and specific market participants, practice shows that the producer achieves the greatest economic effect when it sells not raw materials, but products of processing, with increased value. In particular, the urgency of this issue is exacerbated by the need to use logistical reserves in the process of servicing export flows. Recent data suggest that as countries participate in global value chains, commodity growth rates increase. Value chains play an important role as a source of job creation. Thus, trade and supply in food hubs within the logistics chains of food markets stimulates the development of logistics as a critical component of global chains, as the most important problem is to supply products in the right quantity, quality, on time. The study also focuses on general market factors that affect the efficiency of specific value chains in the external dimension. Conclusion. The study proposes a conceptual approach to integrating agri-food markets into global value chains by creating agri-food hubs. The peculiarity of this concept is the formation of networks of specialized hubs that should serve the commodity flows of related markets. The basis of agri-food hubs should be formed by logistics functions related to marketing activities, tools for end-to-end planning of commodity supplies, and their institutional support. This will ensure efficient logistics routes of goods supply, strengthen cooperation between the links of the chains, fully take into account the specifics of the requirements of foreign consumer markets. Prospects for further research on this issue include bringing the rules of tax and customs legislation in line with international standards, ensuring insurance of export contracts and more.