怀疑论对大学千禧一代有机食品购买意愿的影响

IF 3.4 3区经济学 Q1 AGRICULTURAL ECONOMICS & POLICY

British Food Journal Pub Date : 2023-07-19 DOI:10.1108/bfj-02-2023-0093

Carlos Arturo Hoyos-Vallejo, Nelson Geovany Carrión-Bósquez, Oscar Ortiz-Regalado

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引用次数: 1

摘要

目的本研究扩展了计划行为理论（TPB），通过主观规范（SN）和计划行为控制的中介，分析了怀疑论（SKP）对有机产品购买意向（PI）的影响。设计/方法论/方法这是一项定量、相关性和横断面研究。研究人群包括来自厄瓜多尔的446名大学千禧一代。采用探索性因素分析、验证性因素分析和结构方程模型对结果进行处理。研究结果表明SKP不会直接影响PI。然而，如果它是通过SN和感知行为控制（PBC）的中介作用来实现的。此外，研究发现，态度（ATTs）、SN和PBC影响大学千禧一代有机产品的PI。独创性/价值该研究使用了TPB结构，并确定了SKP对厄瓜多尔大学千禧一代购买有机产品意愿的影响。

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The influence of skepticism on the university Millennials’ organic food product purchase intention

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the mediation of subjective norms (SN) and planned behavior control.Design/methodology/approach This was a quantitative, correlational and cross-sectional study. The study population comprised 446 university Millennials from Ecuador. Results were processed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM).Findings The study showed that SKP does not directly influence the PI. However, if it does so through the mediating effect of SN and perceived behavior control (PBC). Also, the study found that attitudes (ATTs), SN and PBC influence the PI of organic products in university Millennials.Originality/value The study used TPB constructs and identified the influence of SKP on the intention to buy organic products in Ecuadorian university Millennials.

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来源期刊

British Food Journal 工程技术-食品科技

CiteScore

6.90

自引率

15.20%

发文量

219

审稿时长

18-36 weeks

期刊介绍： After 115 years, the British Food Journal (BFJ) continues to be highly respected worldwide for its broad and unique interdisciplinary coverage of the latest food-related double blind peer-reviewed research. It links all sectors of this dynamic industry, keeping abreast of emerging trends, topical and controversial issues and informing and stimulating debate. - See more at: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=bfj#sthash.O3wH4pEh.dpuf