THEORETICAL APPROACHES TO THE MANAGEMENT OF THE STRATEGIC DEVELOPMENT OF MEDICAL TREATMENT INSTITUTIONS

Topicality. Reforming the modern health care system requires comprehensive strategic measures that will contribute to increasing the effectiveness of the management of the strategic development of medical institutions. The market of medical institutions is an important component in the structure of the market of medical services, evidence of this is the intensive development and expansion of not only medical, but also cosmetic services, improving their quality and level of service. Therefore, there is an urgent need to determine the essence of managing the strategic development of medical institutions. Aim and tasks. To determine the fundamental theoretical approaches to understanding the essence of managing the strategic development of medical institutions. Materials and methods. The material for the research was the results of fundamental scientific works in the medical field, as well as materials for their planning in medical institutions. The main achievements of foreign and domestic science in the medical field, strategic planning of its development and the application of the principles of strategic management of medical institutions became the theoretical and methodological basis of the research. The work uses the methods of structural and logical analysis of the research, which will allow to highlight, logically structure and establish connections between the implementation of a unified medical information system and the result of the work. Statistical methods, including retrospective and prospective analysis, were used to study the competitive advantages of drug treatment. A problem-oriented method was used for the scientific substantiation of strategic directions for solving management issues. Research results. The level and quality of the provision of medical services characterizes the sustainable development of the country, because other areas cannot develop fully if the health care system is at a low level. The formation and development of strategic management is a significant part of corporate management not only of a manufacturing enterprise, but also of health care institutions, and it acquires an especially important role in the conditions of reforming medicine, with the aim of further obtaining social, therapeutic, financial and economic competitive advantages in the medical market services Without effective medical care, citizens are not interested in solving secondary problems, because the issue of preserving and maintaining health always comes first. With the spread of market development priorities, the management of medical facilities is gaining importance. Conclusion. Management of the strategic development of medical institutions is aimed at introducing new medical technologies, increasing the level of professional training of medical personnel of medical institutions, and improving the quality of medical care using the latest technologies.