FACTORS OF CROSS-FUNCTIONAL TEAM COOPETITION: A SYSTEMATIC LITERATURE REVIEW

In practice, cross-functional teams often fail due to misleading coordination in a coopetitive tension. To provide a conceptual foundation and identify promising avenues for future research in the important field of team coopetition, this article reviews the existing literature on the factors of cross-functional team coopetition. This study provides a comprehensive systematic review of studies published in leading peer-reviewed journals from 2010–2021 and identifies 25 articles that fall within its established search inclusion criteria. The literature review highlighted several aspects related to team coopetition. The findings of the study revealed a high number of articles published in the field of industrial marketing. Most studies can be categorized into four outcomes: performance, relationship, knowledge and innovation. Team coopetition is an emerging topic across the globe in management literature, and there is a lack of research on innovation outcomes. Furthermore, several factors from the derived literature significantly influence the outcomes. This study is one of the first systematic studies that describe the in-depth analysis of team coopetition. The significant contributions of this study are to provide a conceptual foundation and identify success factors of team coopetition promising avenues for future research.