Hindu festivals in small town India: patronage, play, piety

ABSTRACT This article shows how the burgeoning Hindu festivals in small town West Bengal – in Hooghly and Nadia – can be understood as a dynamic interplay of political patronage, play as rivalry and revelry, and finally piety. The article argues that in a strategic implementation of competitive Hindutva (Hindu nationalism), the concept of utsab instead of puja is employed by the political leadership to appease the Hindu majority while ostensibly signalling towards Hindu-Muslim harmony and inclusivity. In addition, it argues that the need for decentralisation and fair distribution of resources between the metropolis and the rest of the state is expressed through festival rivalries. Furthermore, the article demonstrates the place of popular culture and aspirations towards a global urban lifestyle in the spaces of libidinal pleasures and pageantry in the festival. Finally, despite the increasingly transgressive revelry, there is a continuing, shrinking yet inviolable presence of devotion and Brahminical or priestly caste doctrine in the festival.