网络成瘾连续体及其对增强现实应用体验的调节作用:数字原生代与老年用户

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-01-02 DOI:10.1080/10548408.2023.2199776

B. Stangl, Margit Kastner, Sangwon Park, D. Ukpabi

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引用次数: 4

摘要

问题网络使用(POU)和网络成瘾(IA)缺乏精确的分类。通过796份问卷调查，该研究首次揭示了从休闲用户(即老年用户)到成瘾者(即数字原生代)的连续体，承认POU到IA的五种不同严重程度。根据用户在成瘾连续体中的位置，增强现实(AR)应用程序的可用性具有不同的影响。最有趣的是，休闲用户的体验是由乐趣触发的，而乐趣会对否认成瘾者的情感和行动体验产生负面影响。该研究为IA、POU和AR行为提供了可操作的含义。

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Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users

ABSTRACT Problematic online usage (POU) and Internet addiction (IA) lack a refined classification. Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual users (i.e. older users) to Addicts (i.e. digital natives) acknowledging five different severity levels of POU to IA. Depending on where users are located within the addiction continuum, usability of augmented reality (AR) applications has different effects. Most interestingly, the experience of Casual users is triggered by enjoyment, whilst enjoyment exerts a negative effect on the emotional and action experiences of Addicts-in-denial. The study provides actionable implications for IA, POU, and AR behaviour.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.