通过web2.0工具发布西班牙中小企业信息

Journal of Transnational Management Pub Date : 2018-10-02 DOI:10.1080/15475778.2018.1509422

M. Olvera-Lobo, C. Castillo-Rodríguez

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引用次数: 13

摘要

摘要由于所谓的信息社会的飞速发展，任何国际化过程的一个重要阶段都是建立专业的在线形象。这种存在可以帮助中小型企业以低成本开始在国外开展业务，但必须考虑与来自不同社会文化和语言背景的用户的可能互动。在这种情况下，两种极具价值的资源是社交媒体平台和网络翻译和本地化过程。本文探讨了西班牙中小企业在社交媒体上传播信息和与用户互动的过程，以及使用网络翻译和本地化的过程。样本包括70家西班牙中小企业，它们来自伦敦证券交易所汇编的1000家欧洲公司。结果表明，西班牙中小企业的在线存在往往缺乏专业性、策略和与用户互动的意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dissemination of Spanish SME information through web 2.0 tools

Abstract Due to the vertiginous development of the so-called information society, one essential phase of any internationalization process is the establishment of a professional online presence. Such a presence can help small and medium enterprises (SMEs) start implementing their business abroad at a low cost, but possible interactions with users from diverse sociocultural and linguistic contexts must be considered. In this scenario, two resources of great value are social media platforms and web translation and localization processes. This article examines Spanish SME processes of information dissemination and interaction with users on social media and using web translation and localization. The sample includes 70 Spanish SMEs drawn from a selection of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online presence tends to lack professionalism, strategy, and willingness to interact with users.

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来源期刊

Journal of Transnational Management Social Sciences-Development

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： As the economic marketplace expands across continents and cultures, it is essential to establish a world-wide network of ideas and information that serves your transnational business interests. The Journal of Transnational Management (retitled from the Journal of Transnational Management Development to better reflect its focus) is an international forum that examines management research, teaching and training techniques, consulting, and development issues from a multicultural perspective, presenting practical business strategies that produce results on a global scale. The Journal of Transnational Management is a comprehensive resource for management in foreign environments, presenting an exchange of conceptual and empirical research on an international level. Articles written by business practitioners, management development experts, and academicians address issues related to firms, public enterprises, educational institutions, and nonprofit organizations throughout the world.