It's the Theory, Stupid

To the complex question of “What is the number one issue on which we should focus as producers, evaluators, and consumers of research?” our simple and blunt answer is: It's the theory, stupid. Accordingly, we offer guidance on how to produce, test, and use theory by answering the following questions: (1) Why is theory so critical and for whom? (2) What does a good theory look like? (3) What does it mean to have too much or too many theories? (4) When don’t we need a theory? (5) How does falsification work with theory? and (6) Is good theory compatible with current publication pressures? Our answers are useful to current and future scholars and journal editors and reviewers, as well as consumers of research including other researchers, organization decision makers, and policy makers, and other stakeholders in the theory production and testing process including deans and other university administrators.