新冠肺炎健康危机背景下网络营销对高校推广的影响

R. Popescu, Ovidiu Bunea, Georgiana-Alexandra Medințu, E. Mazilu
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引用次数: 1

摘要

如今,社交网络已经成为大多数人的习惯,后者会分配时间查看收到的消息、查看发布的图片和描述,以及视频。市场营销也考虑到了这一现象。本研究论文旨在确定在线营销在新冠肺炎大流行背景下对布加勒斯特三所著名大学(布加勒斯特经济研究大学、国立政治和行政研究大学和布加勒斯特大学)的推广所产生的影响。主要研究结果强调了一个事实,即在新冠肺炎大流行期间,学生经常使用社交网络来了解大学提供的教育信息,但也能够永久地与大学内开展的活动联系在一起。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE IMPACT OF ONLINE MARKETING IN THE PROMOTION OF UNIVERSITIES IN THE CONTEXT OF THE COVID-19 HEALTH CRISIS
Nowadays, social networks have become a habit for most people, the latter allocating time to check the received messages, view the published pictures and descriptions, but also the videos. Marketing has also taken this phenomenon into account. This research paper was conducted in order to identify the impact that online marketing has had on the promotion of three prestigious universities in Bucharest (Bucharest University of Economic Studies, National University of Political and Administrative Studies and the University of Bucharest) in the context of the COVID-19 pandemic. The main results highlighted the fact that during COVID-19 pandemic students use social networks frequently to find out information about the educational offers provided by universities, but also to be able to be permanently connected to the activities carried out within them.
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