组织行为管理中的市场营销与咨询

IF 2.2 3区管理学 Q3 MANAGEMENT

Journal of Organizational Behavior Management Pub Date : 2022-09-19 DOI:10.1080/01608061.2022.2087822

L. Braksick, Julie M. Smith

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引用次数: 2

摘要

摘要商业咨询面临的最大挑战之一是帮助客户快速掌握您提供的产品和服务将如何改善他们的组织。作为成年后一直在大公司和复杂组织中实施行为解决方案的女商人，我们为那些寻求通过基于行为的解决方案帮助他人实现可持续改进的人积累了经验和建议。首先要让他们理解并相信你的提议。本文概述了三十年来在大型组织中营销和实施行为解决方案所获得的建议和策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Marketing and Consulting in Organizational Behavior Management

ABSTRACT One of the greatest challenges in business consulting is to help clients quickly grasp how the products and services you offer will improve their organizations. As businesswomen whose adult lives have been spent implementing behavioral solutions in large companies and complex organizations, we have amassed experience and advice for those who seek to help others achieve sustainable improvements through behaviorally based solutions. It starts with getting them to understand and believe in what you are proposing. This paper outlines advice and strategies gained over three decades of marketing and implementing behavioral solutions in large organizations.

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来源期刊

Journal of Organizational Behavior Management Multiple-

CiteScore

2.70

自引率

47.60%

发文量

期刊介绍： The Journal of Organizational Behavior Management—the official journal of the OBM Network (www.obmnetwork.com)—is a periodical devoted specifically to scientific principles to improve organizational performance through behavioral change. The journal publishes research and review articles, reports from the field, discussions, and book reviews on the topics that are critical to today"s organization development practitioners, operations managers, and human resource professionals.