ECOLOGICAL AND ECONOMIC PROCESS OF ADAPTATION OF BERRY CULTIVATION IN UKRAINE

The article analyzes, identifies, and formulates measures for the ecological and economic process of adaptation of berry cultivation in Ukraine. It is substantiated that compliance with environmental standards of berry cultivation in Ukraine can be ensured through various measures. One of the most important measures is the establishment of norms and requirements for the use of fertilizers, pesticides, and other chemical plant protection products. For this purpose, certain limits and norms can be set for the maximum permissible residues of chemicals on grown berries and other products. It is important to conduct regular monitoring of soil and water quality in the areas where berry crops are grown to identify any environmental problems in time and take the necessary measures to address them. It has been determined that support for the development of small and medium-sized enterprises engaged in the cultivation of berry crops and providing them with financial assistance for the implementation of environmentally friendly growing technologies is necessary.