TGA:真正的好广告

IF 4.2 Q2 BUSINESS

Journal of Current Issues and Research In Advertising Pub Date : 2021-04-03 DOI:10.1080/10641734.2020.1780999

Micael Dahlen

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引用次数: 9

摘要

摘要好的广告已经不够了。随着技术和社会的进步，精明的消费者和新的媒体收入模式，广告需要真正好，才能达到目的并得以生存。在本文中，我概述了真正好的广告（TGA）如何不仅为广告商产生公平，而且为消费者的利益产生广告公平，为媒体环境增加价值，并对社会产生积极影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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It’s Time for TGA: Truly Good Advertising

Abstract Good advertising is not enough anymore. With technological and societal progress, savvy consumers, and new media revenue models, advertising needs to be truly good to serve a purpose and to be allowed to live on. In this paper, I outline how truly good advertising (TGA) does not only produce equity for the advertiser, but also generates advertising equity to the benefit of the consumer, adds value to the media context and has a positive impact on society.

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来源期刊

Journal of Current Issues and Research In Advertising Multiple-

CiteScore

5.80

自引率

32.40%

发文量