Generating bespoke value and impact evidence to inform a thought leadership approach to service engagement at The University of Sunderland

Purpose In this paper we will share how our maturing value and impact model at The University of Sunderland is enabling us to generate evidence and articulate the insights we draw from that evidence to inform and underpin our strategic service planning, resourcing and reporting. Design/methodology/approach We will demonstrate how impactful articulation of these insights through data-visualization is enabling us to employ thought-leadership in our relationship management with stakeholders, by increasing their understanding of the benefit of engagement with our service offers and demonstrating value for money and the value and impact of our role in achieve institutional objectives. Our paper will give an overview of the key techniques of our model and will then demonstrate its practical applications using the following examples: • How our model is underpinning our approaches to thought leadership in relationship management by enabling us to effectively generate and articulate evidence to inform strategic fa...