Setting the Research Agenda of the eSports Revolution

Abstract A titan of popular culture and commerce, the positive trend lines of eSports audiences, participation and commercial output run counter to those of many traditional sports. Despite the reluctance of the uninitiated to consider them ‘sports,’ eSports continues to evolve, grappling with similar issues emerging from advancements in technology, ethics, inclusion, and the incursions of brands into this identity-driven entertainment industry. These issues and more warrant the attention of sports management scholars. Thus, a deeper scholarly understanding is achieved through examining a diverse range of perspectives, including understanding eSports players themselves, how they interact, the health and wellness challenges they face, and how the industry is impacted by the necessary commercial involvement of big brands. In synthesizing these insights with traditional sports management knowledge organisations, brands, and policy makers can contribute to fostering an industry that has captured the interests of many millions across the globe.