Książki obrazkowe a projekty internetowe – podobieństwa w strategiach wizualnych stosowanych przez polskich twórców dla dzieci

The article, based on selected examples, shows the parallelism of graphic designs created in Poland, addressed to the youngest audience and published in both paper codex books and digital internet projects. The visual „art of Monika Janusz-Lorkowska 56 the Internet” is inspired by a traditional book, and the latest picturebooks are inspired by the Internet and computer games. The visual similarity of children’s pictorial stories and educational messages in old (paper) and new (electronic) media, often made by the same authors, indicate mediamorphosis of content carriers and allow for smooth transitions between them, while dispelling some of the concerns related to the child’s participation in digital culture.