MEASURING THE EFFECTS OF PASSENGERS’ SOCIO-DEMOGRAPHIC FACTORS ON SATISFACTION WITH PUBLIC BUS SERVICES IN A DEVELOPING CITY: A CASE STUDY IN SEMARANG, INDONESIA

The present study aimed to assess passenger satisfaction with bus transit services based on passengers’ socio-demographic characteristics, given the service quality. An ordinal logistic regression analysis was conducted to relate passengers’ sociodemographic characteristics to their satisfaction with public bus services. The sociodemographic characteristics studied were age, gender, marital status, occupation, income, housing type, family size, and motor vehicle ownership. Data were collected by administering an onboard survey to public bus passengers. In total, 580 completed a questionnaire asking about their socio-demographic characteristics and their satisfaction with bus transit services. The study reveals that significant differences exist in the levels of passengers’ satisfaction depending on their socio-demographic characteristics. Greater satisfaction was significantly associated with being married, unemployed, and young. The delivery of public bus services needs to consider different segments of passengers.