理解可持续发展倡议如何失败:一个帮助设计有效干预措施的框架

IF 2.3 Q3 BUSINESS
A. Brough, Grant E. Donnelly, Vladas Griskevicius, E. Markowitz, K. Raimi, C. Reeck, Remi Trudel, Kurt B. Waldman, Karen Page Winterich, Kimberly S. Wolske
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引用次数: 6

摘要

背景:许多可持续发展倡议是成功的,并产生了有利于环境的结果。然而,另一些人却没有达到预期的效果。过去的研究通常集中在理解项目失败的原因,而没有首先考虑它们如何失败的差异。文章重点:这篇文章与研究和评估有关,具体来说,它关注的社会营销概念是评估可持续性倡议的结果。研究问题:可持续性倡议失败的不同方式有哪些?项目设计/方法:跨学科行为可持续性学者在为期数天的研讨会上确定了可持续性倡议失败的五种系统差异,表明失败不仅可以采取不同程度的严重程度,而且可以采取不同的形式。在这个框架中,我们提供了每种类型的故障的示例。对社会营销领域的重要性:我们认为,诊断一项计划是如何失败的,而不仅仅是为什么失败,提供了重要的见解,可以减少未来失败的可能性——这种见解可能会因为狭隘地关注任何失败背后的原因而被忽略。研究或实践建议:识别可持续性倡议失败的不同方式可以改进行为干预措施的设计和实施,促进成功的可持续性结果并防止意外结果。针对每种类型的故障,讨论了具体的建议。局限性:我们的框架中的示例并不详尽,而是旨在作为每种类型失败的说明性示例。此外,由于我们的重点是可持续发展倡议是如何失败的,我们并不试图诊断为什么特定的倡议失败。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions
Background: Many sustainability initiatives are successful and produce results that benefit the environment. However, others miss the mark and fail to produce the desired outcome. Past research has typically focused on understanding why initiatives fail, without first considering differences in how they fail. Focus of the Article: This manuscript is related to Research and Evaluation—specifically, the social marketing concept it focuses on is evaluating the outcome of sustainability initiatives. Research Question: What are the different ways in which sustainability initiatives can fail? Program Design/Approach: A multi-day workshop of interdisciplinary behavioral sustainability scholars led to the identification of five systematic differences in how sustainability initiatives can fail, suggesting that failure can take on not only different levels of severity, but different forms altogether. Within this framework, we provide examples of each type of failure. Importance to the Social Marketing Field: We argue that diagnosing how instead of just why an initiative fails offers important insights that can reduce the likelihood of future failures—insights that may be missed by a narrow focus on the why behind any given failure. Recommendations for Research or Practice: The identification of the different ways in which sustainability initiatives fail can lead to improvements in the design and implementation of behavioral interventions, facilitating successful sustainability outcomes and preventing unintended outcomes. Specific recommendations are discussed for each type of failure. Limitations: The examples in our framework are not exhaustive, but are instead intended to be illustrative exemplars of each type of failure. Moreover, as our focus is on how sustainability initiatives fail, we do not attempt to diagnose why particular initiatives fail.
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来源期刊
CiteScore
4.30
自引率
16.70%
发文量
21
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