Purpose Should Be in the Eye of the Holder, Not the Researcher

Researchers have discussed how best to define and measure purpose in life for decades, and this debate has been reinvigorated by recent work by Burrow et al. (2021), in their discussion of how to capture purpose development within a broader ecological context. However, in their commentary, Bronk and Damon (2021) have suggested that researchers also need to consider whether the individual's stated purpose in life merits development. We suggest here that multiple concerns present whenever researchers are placed in the seat of making decisions regarding whether an individual's purpose is "worthwhile," and how in turn this strategy may do more harm than good.