评价价和评论者专业知识对消费者预订和推荐酒店意愿的影响

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2021-02-17 DOI:10.1080/15256480.2021.1881939

Imam Syafganti, M. Walrave

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引用次数: 0

摘要

摘要本研究在Tripadvisor.com上调查了效价和评审员专业知识对酒店行为意图的主要影响和交互作用。进行了2（正面评审效价与负面评审效价）×2（高评价次数与低评价次数）析因设计实验，以评估变量之间的关系。统计分析的结果表明，价格和评论数量对推荐酒店的意图之间存在显著的交互作用。此外，还发现效价对预订和推荐意向有显著的主要影响。重要的是，积极的评价往往会带来更大的预订和推荐意向。并提出了其他研究和实践的结论。

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Assessing the Effects of Valence and Reviewers’ Expertise on Consumers’ Intention to Book and Recommend a Hotel

ABSTRACT This study investigates the main and interaction effects of valence and reviewers’ expertise on behavioral intentions within the context of a hotel on Tripadvisor.com. A 2 (positive vs negative review valence) x 2 (high number vs low number of reviews) factorial design experiment was conducted to assess relations among the variables. The result of the statistical analysis showed a significant interaction effect between valence and the number of reviews on the intention to recommend a hotel. Moreover, significant main effects of valence on the intention to book and recommend were also found. Importantly, positive reviews tended to lead to greater intentions to book and recommend. Also, other conclusions for research and practice are formulated.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.