中草药种植业发展战略

E. Eliyatiningsih, I. Erdiansyah, Vega Kartika Sari, D. Nurahmanto
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引用次数: 0

摘要

在过去几年中,对草药植物的需求显著增加,尤其是在新冠肺炎19大流行期间。人们相信草药产品具有维持身体免疫力的味道。本研究的目的是分析内部因素(优势和劣势)和外部因素(机会和威胁)、制定政策,并确定农民在发展草药种植中可以应用的优先策略。这项研究于2021年8月至11月在JemberRegency Silo区Pace村进行。该分析采用内外部因素分析、SWOT矩阵和QSPM分析来确定优先战略。内外部因素分析表明,中草药种植处于防御和维持地位的V区。根据SWOT矩阵,制定了发展草药业务的八项战略。基于QSPM分析,关键策略是增加农民对城市植物前景和营销的了解,总价值为8.365
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Herbal Plant Farming Development Strategy
The demand for herbal plants has increased significantlyin the last few years, especially during the covid 19pandemic. People believe that herbal products have savorsto maintain body immunity. The purpose of this study wasto analyze internal factors (strengths and weaknesses) andexternal factors (opportunities and threats), formulatepolicies, and identify priority strategies that can be appliedby farmers in developing herbal farming. This researchhad conducted in Pace Village, Silo District, JemberRegency, from August to November 2021. The analysisused internal and external factors analysis, SWOT matrix,and QSPM analysis to determine priority strategies. Theinternal and external factor analysis showed that herbalplant farming was in Region V with defend and maintainposition. Based on the SWOT matrix, eight strategies hadearned to develop a herbal business. Based on the QSPManalysis, the key strategy was to increase farmers'knowledge regarding the prospects and marketing ofherbal plants, with a total value of 8.365
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