AN ANALYSIS OF COMPARATIVE EFFECTIVENESS OF PUBLIC AND PRIVATE EXTENSION SERVICES REGARDING POTATO PRODUCTION IN DISTRICT GUJRANWALA

The current research was planned and conducted at Institute of Agricultural Extension, Education and Rural Development, University of Agriculture, Faisalabad, Pakistan during the year 2019-20 and restricted to district Gujranwala with respect to potato crop. The main objective of this study was to compare the extension services provided by the public and private sector along with different teaching methodologies adopted by them. However, 36 respondents from each tehsil of district Gujranwala were selected through convenient sampling technique. Thereby, getting a sample size of 144 for the purpose of data collection for which interviews were conducted. Data were analyzed through SPSS. Results were explained through weighted score and mean values of all variables. According to results it was found that both sectors were giving useful knowledge to farmers with different teaching methods. It was also concluded that farmers had desire to take information from public sector but they have to go to private sector for products. Furthermore, it was also concluded that performance of public sector was better than private sector.