麦克卢汉打高尔夫:优化技术，使高尔夫更容易获得，负担得起，可持续发展

IF 0.9 Q3 COMMUNICATION

Journal of Communication Inquiry Pub Date : 2022-07-11 DOI:10.1177/01968599221112112

Noah Franken

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引用次数: 0

摘要

高尔夫是一项以科技为主导的全球性运动。即使在经济困难时期，高尔夫球手也会涌向世界各地的高尔夫球场，高尔夫行业也在继续推动高尔夫技术的进步，承诺让球员变得更好，比赛更愉快。尽管如此，高尔夫运动也有其障碍和挑战。例如，这是一款独家、昂贵、需要大量时间并给环境带来压力的游戏。本文以媒体生态学理论为基础，通过McLuhanesque之旅考察了高尔夫与技术之间的关系，TopGolf是一家流行的电子练习场娱乐中心连锁店，并认为TopGolf展示了一种利用技术使游戏更容易获得、更实惠、更可持续的方式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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McLuhan Plays Golf: Optimizing Technology to Make Golf More Accessible, Affordable, and Sustainable

Golf is a global game that is dominated by technology. Even in times of economic hardship, golfers flock to golf courses around the world, and the golf industry continues to churn out advancements in golf technology with the promise of making players better and the game more enjoyable. Nonetheless, golf has its barriers and challenges. For example, it is a game that is exclusive, expensive, requires a lot of time, and puts a strain on the environment. Grounded in Media Ecology Theory, this article examines the relationship between golf and technology by taking a McLuhanesque trip to the world of TopGolf, the popular chain of electronic driving range entertainment centers, and arguing that TopGolf demonstrates one way in which technology is being used to make the game more accessible, affordable, and sustainable.

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来源期刊

Journal of Communication Inquiry COMMUNICATION-

CiteScore

2.90

自引率

11.10%

发文量

期刊介绍： The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.