市场导向与双向创新在中小企业服务创新中的协同效应探讨

IF 0.8 Q4 MANAGEMENT
M. Akbari, Niloofar Nobari, Hossein Mokhtari, H. Padash, Afsaneh Moradi
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引用次数: 0

摘要

作为动态能力的市场导向能力(MOC)和双灵巧创新能力(AI)对中小企业服务创新的成功起着重要作用。它们的协同效应是指基于市场洞察,将MOC与AI联系起来,重新配置资源,平衡探索型和探索型创新活动,引导中小企业有效抓住服务创新机会的关联策略和行动。因此,本研究考察了这些变量与公司绩效之间的关系,考虑到国际环境敌意(IEH)是一个调节因素,在一个模型中使用了来自伊朗这个新兴市场的154家旅游和旅游公司的数据。结果显示,MOC和AI与企业绩效之间存在显著关联,其中IEH显著调节了这些关系。它们的协同效应对企业绩效有负向影响,表明这些中小企业的MOC和AI之间的关系较弱。本研究建议旅游中小企业管理者应有意识地调整其MOC与AI之间的联系策略,以准确应对服务创新机会,并尝试将环境敌意的威胁转化为企业绩效可持续发展的机会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring the Co-effect of Market-Orientation and Ambidextrous Innovation in Service Innovation of SMEs
Market-orientation capability (MOC) and ambidextrous innovation (AI) as dynamic capabilities have a significant role in the success of SME service innovation. Their co-effect, which has not been studied previously, represents the linking strategy and actions that relate MOC to AI to reconfigure resources based on market insights to balance the exploration-based and exploration-based innovation activities and leads SMEs to seize service innovation opportunities effectively. Thus, this study examined the relationships among these variables and firm performance, considering international environmental hostility (IEH) as a moderator, in a model using data from 154 tourism and travel firms in Iran as an emerging market. The results reveal a significant association between each of MOC and AI with firm performance, in which IEH significantly moderates these relationships. Also, their co-effect negatively influences the firm performance, which indicates a weak relation between MOC and AI in these SMEs. This research suggests that tourism SME managers should deliberately adjust the linking strategy between their MOC and AI to accurately respond to service innovation opportunities and attempt to turn the threats of environmental hostility into opportunities for the sustainability of their firm performance.
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