缅甸仰光私人商业银行客户采用手机银行的分析

Q4 Business, Management and Accounting

Restaurant Business Pub Date : 2019-10-10 DOI:10.26643/rb.v118i10.9151

N. Lwin, Sui Reng Liana, M. Nusari

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引用次数: 1

摘要

显然，缅甸有两个产业部门可以实现惊人的发展：电信和金融服务。人们可以想象，移动金融服务这两者之间的掩护可能会给前景带来多大的活力。由于缅甸电信市场的自由化，私人银行部门正试图引入移动银行系统。电子货币的兴起正变得流行起来。用短信支付食品杂货、给另一个地区的亲戚寄一些钱或通过手机银行账户领取政府养老金，这些都可能很快成为缅甸日常生活的一部分。在缅甸，移动技术的蓬勃发展对个人、企业和政府雇员产生了不同程度的影响。

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Analysis of Mobile Banking Adoption by Customers of Private Commercial Banking Sector in Yangon, Myanmar

Obviously, there are two sectors of industry that are balanced for phenomenal development in Myanmar: telecommunications and financial services. One can just envision how energizing the prospects may be for the cover between the two: mobile financial services. Due to the liberalization of telecommunication market in Myanmar, the private banking sector is trying to introduce mobile banking system. The rise of electronic money is becoming popular. Paying for groceries with a wave of an SMS, sending some money to a relative in another region or receiving one’s Government pension per mobile bank account may additionally soon become a part of every-day lifestyles in Myanmar. In Myanmar, booming of mobile technology has had many impacts on individuals, enterprises and government employees at different level.

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.