Uncovering minoritized voices: The linguistic landscape of Mieres, Asturies

Abstract Recent sociolinguistic studies have emphasized the role of the linguistic landscape (LL) in relation to languages and identity negotiation. The present study examines the presence of Asturian, a minoritized language spoken in the Principality of Asturies, in the LL of a town located in the center of Asturies: Mieres. Through qualitative analyses, data illustrate that Asturian has visibility not only on top-down signage but also on bottom-up. Furthermore, findings reveal that the use of this language, as well as semiotic resources that convey the Asturian identity in the Mieres signage, portray the struggles and fragility of the Asturian minoritized linguistic group within this locality. This study illustrates the importance of comprehensive implementation of language protection policies in relation to the maintenance and revitalization of minoritized languages, as well as in the protection of a speech community’s linguistic rights.