好莱坞与韩国续集电影在韩国的表现比较研究

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2018-04-03 DOI:10.1080/08997764.2020.1756306

Dam Hee Kim, Seongcheol Kim

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引用次数: 3

摘要

电影行业是出了名的高风险行业。本文通过分析2004年至2009年在韩国上映的1539部电影，探讨了哪些类型的电影是成功的，韩国的国产电影消费率异常高。本文通过对品牌延伸和原产国的文献分析，证明了续集电影比非续集电影吸引更多的票房观众，而韩国国产电影比好莱坞电影吸引更多的票房观众。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A comparative study: Performance of Hollywood and Korean sequel films in Korea

ABSTRACT The film business is notoriously high risk. This paper investigates what types of films are successful by analyzing 1,539 films released between 2004 and 2009 in South Korea, whose consumption rate of domestic films is exceptionally high. Drawing from the literature on brand extension and country of origin, this paper demonstrates that sequels attract more box office audiences than non-sequels while Korean domestic films attract more audiences at the box office than Hollywood films.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.