Defanya Daniella Ester Sompie, Mariam Sondakh, Leviane Jackelin H. Lotulung
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引用次数: 0
摘要
本研究旨在了解WOW（Wellspring of Wellness）匈牙利YouTube内容对Sam Ratulangi大学社会与政治学传播科学学院学生访问兴趣的影响。本研究中使用的理论是刺激-机体反应或s-o-r理论。本研究采用的研究方法是定量的，采用问卷调查的数据检索技术。这项研究的对象是Sam Ratulangi大学社会和政治学传播科学学院的33名学生，他们也订阅了“访问匈牙利”频道。结果显示，WOW Hungary的YouTube内容对访问兴趣的影响率为42.1%。在5个指标中，影响最大的是视频、音频和标题，其中许多受访者的回答是同意和强烈同意，而影响最小的是评论。在假设检验中，获得的显著值为0000，因此Ha被接受，Ho被拒绝，因为显著值小于0.05。总之，WOW Hungary的YouTube内容对马纳多Sam Ratulangi大学社会与政治科学学院传播科学学生的访问兴趣产生了影响。
Pengaruh Konten YouTube WOW (Wellspring Of Wellness) Hungary Terhadap Minat Berkunjung Mahasiswa
This research aims to know The Influence of WOW (Wellspring Of Wellness) Hungary’s YouTube Content Towards Visiting Interest of Students at Communication Science Faculty of Social and Political Science Sam Ratulangi University. The theory used in this research is stimulus-organism-response or s-o-r theory. Research method used in this research is quantitative with data retrieval technique of using questionnaires. The population of this research were 33 Students of Communication Science Faculty of Social and Political Science Sam Ratulangi University who also subscribed to channel Visit Hungary. The result showed that there are 42,1 percent influence between WOW Hungary’s YouTube content towards visiting interest. The most influential out of 5 indicators are Video, Audio and Title, in which many respondes answered with agree and strongly agree, whereas the least influential is Comment. In hypothesis testing, the significant value obtained was 0,000 so Ha was accepted and Ho rejected because the significant value is smaller than 0,05. In conclusion WOW Hungary’s YouTube content has an effect towards the visiting interest of Communication Science students Faculty of Social and Political Science Sam Ratulangi University Manado.
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