COVID and challenges in the context of family firms internationalisation: a review and emerging research pathways

Purpose This study aims to fulfil a twofold purpose: first, to discuss the changes and unique challenges that family firms (FFs) face during the COVID-19 pandemic and/or they will face in the post-COVID era, and second, to reflect on emerging research directions and contextual factors that should be taken into account in future explorations for the benefit of FF scholars who will study post-COVID FF internationalisation. Design/methodology/approach To address the twofold purpose of the study, we conduct an integrative review of 31 peer-reviewed journal articles in the international business (IB) and FF literature on COVID-19, FFs and internationalisation. Findings COVID-19 brought changes in IB strategies, IB relationships and human resource management. In responding and/or adapting to those changes, during and post-COVID, FFs face and are expected to face challenges that mainly refer to FFs’ transition to digitalisation and the simultaneous preservation of socio-emotional wealth dimensions while maintaining their international presence. The authors suggest that future research explores the role of digitalisation in achieving FFs’ internationalisation, IB relationship building activities and training and leading international employees. Further contextual factors (e.g. succession issues, family structures) should also be accounted for when exploring such post-COVID IB phenomena. Originality/value This study comprises an initial attempt to encompass the interface of FF internationalisation and COVID-19. It also proposes research directions that are likely to set the stage in FFs’ post-COVID internationalisation research.