What factors predict a consumer's support of environmental sustainability in aviation A multi-model analysis

Environmental sustainability remains a focal point of current research in the aviation industry. The purpose of the current study was to create four statistical models which could predict the types of factors that would indicate a consumer's support for the use of sustainable products in the aviation industry. Four models were proposed: overall support for sustainability in aviation, support for the use of aviation biofuels, support of sustainable construction materials in aviation, and support of sustainable aviation manufacturing. The study used an overall sample of 514 participants who were randomly divided into two separate datasets. The first dataset was used to produce the regression equations and the second dataset was used to assess model fit. The results produced four valid models with the amount of variance explained ranging from 29.0% to 41.1%. Perceived value of sustainability was found to be a significant predictor in all four models.