A Case Study on the Success Factors of the Marketable Project Group: Focusing on a Business Group for Industrial Manufacturing & Sales

This study aims to explore the success factors of the marketable project group. To achieve this goal, we selected a business unit, that is considered to be operating successfully. We conducted an in-depth analysis of their economic and social achievements as well as their success factors, by appling a case study method suitable for understanding “why“ and “how“ little-known early phenomenon is occurring. The analysis identified the following success factors: 1) selection of industry and scale suitable for the elderly employment program structure; 2) mutually beneficial network with other organizations working for public purposes; 3) business strategies that satisfy the market; 4) composition of synergistic and complementary human resources; 5) organizational culture of mutual respect; 6) voluntary learning and professional job training for the members; 7) a labor environment suitable for the elderly; 8) rational operating principles and transparent information sharing. The researchers interpreted the results by comparing the success factors of the H business unit with other organizations’ factors that have similar characteristics to the marketable project group, considering the situation and context of the case. Based on this, we discussed the implications for other marketable project groups.