社交媒体中的客户知识管理:SMARTUR框架在智能解决方案提出中的应用

IF 1 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Emerson Cleister Lima Muniz, G. Dandolini, A. A. Biz, A. C. Ribeiro
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引用次数: 1

摘要

本研究展示了旅游体验智能管理(SMARTUR)框架在TripAdvisor上共享的旅游体验智能化管理中的应用,从而在Florianópolis市(巴西)提出智能化解决方案。该研究还介绍了应用该框架获得的主要结果及其对旅游体验智能管理的贡献,以及通过为此目的创建智能解决方案来改善这些体验。此外,该应用程序还展示了重塑目的地管理组织管理旅游目的地的方式的必要性,以及SMARTUR如何为此做出贡献。更具体地说,它揭示了旅游管理者如何通过特定维度来规划、收集、处理和分析游客体验,从而在每个维度中确定战略点,指导DMO提出更符合游客需求的智能解决方案。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Customer Knowledge Management in social media: application of the SMARTUR Framework for the proposition of smart solutions
This research demonstrates the application of the Smart Management of the Tourist Experience (SMARTUR) framework in the intelligent management of tourist experiences shared on TripAdvisor, so as to propose smart solutions in the city of Florianópolis (Brazil). The study also presents the main results obtained from applying the framework and its contribution to an intelligent management of tourist experiences and consequently the improvement of these experiences through the creation of smart solutions for this purpose. In addition, the application demonstrates the need to remodel the way Destination Management Organizations manage the tourist destination and how SMARTUR can contribute to this. More specifically, as it reveals how tourism managers can plan, collect, process, and analyze tourist experiences through their specific dimensions and thus identify strategic points in each of these dimensions that guide DMOs in proposing smart solutions which are more in line with tourist demands.
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来源期刊
Investigaciones Turisticas
Investigaciones Turisticas HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
1.50
自引率
16.70%
发文量
36
审稿时长
24 weeks
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