新创业公司的数字化取向与实践:对公司绩效的影响

IF 2.3 Q3 BUSINESS

Global Business Review Pub Date : 2023-07-26 DOI:10.1177/09721509231163015

Bhavika Bali, R. Joshi

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引用次数: 0

摘要

创业公司的数字化取向代表了一组不同的行为维度，强调有计划地采用数字技术。然而，创业公司如何以数字化为导向尚不清楚。分析导致采用数字导向的因素可以帮助初创公司了解通过使用数字技术驱动绩效的最具影响力的战略方面。本研究运用结构方程建模的方法，建立创业导向、市场导向、技术导向和学习导向作为数字化导向的前因变量。通过使用已建立的量表对理论结构进行操作，收集了来自印度350家初创企业所有者的调查数据。随后，研究了数字化导向对财务绩效的直接影响。此外，该研究为实践者和决策者提供了启示。

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Digital Orientation and Practices Adopted by the New Startups: Antecedents and Influences on Firm’s Performance

The digital orientation of startups represents a set of distinct behavioural dimensions emphasizing on planned adoption of digital technology. However, how startups become digitally oriented is unclear. Analysing the factors leading to adopting digital orientation can help startups learn the facets of strategy most influential in driving performance through digital technology use. The study uses the technique of structural equation modelling to establish entrepreneurial, market, technology and learning orientations as the antecedents of digital orientation. Survey data from 350 startup owners in India were collected by operationalizing the theoretical constructs using established scales. Subsequently, the direct impact of digital orientation on financial performance is examined. Further, the research provides implications for practitioners and policymakers.

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来源期刊

Global Business Review BUSINESS-

CiteScore

7.10

自引率

12.50%

发文量

107

期刊介绍： Global Business Review is designed to be a forum for the wider dissemination of current management and business practice and research drawn from around the globe but with an emphasis on Asian and Indian perspectives. An important feature is its cross-cultural and comparative approach. Multidisciplinary in nature and with a strong practical orientation, this refereed journal publishes surveys relating to and report significant developments in management practice drawn from business/commerce, the public and the private sector, and non-profit organisations. The journal also publishes articles which provide practical insights on doing business in India/Asia from local and global and macro and micro perspectives.