期望违反与新冠肺炎错误信息——评Bogomoletc和Lee的“冷冻肉对抗新冠肺炎错误信息：蒸汽和积极期望违反的分析”

IF 1.8 2区文学 Q3 BUSINESS

Journal of Business and Technical Communication Pub Date : 2021-10-01 DOI:10.1177/10506519211021614

J. Agley

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引用次数: 2

摘要

冷冻食品Steak umm的社交媒体账号在2020年因其关于如何评估信息质量的信息而臭名昭著。Bogomoletc和Lee提出，对品牌账户发布的这些信息的积极反应是由于预期违规，并通过对1000条随机选择的回应Steak umm推文的推文的分析验证了他们的想法。这条评论从公共卫生的角度回应了他们的工作，并询问被违反的预期是否也是非科学家的预期，从而使推文在关于新冠肺炎的一系列错误信息中起到了缓解作用。

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Expectancy Violation and COVID-19 Misinformation: A Comment on Bogomoletc and Lee's “Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-umm and Positive Expectancy Violations”

The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.

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来源期刊

Journal of Business and Technical Communication Multiple-

CiteScore

5.10

自引率

18.20%

发文量

期刊介绍： JBTC is a refereed journal that provides a forum for discussion of communication practices, problems, and trends in business, professional, scientific, and governmental fields. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences. Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. However, articles addressing one sector or the other will also be considered.