邮轮旅客的体验

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Pub Date : 2022-06-14 DOI:10.37741/t.70.3.5

Faizan Ali, Cihan Cobanoglu, Sijun Liu, Naeem Akhtar, Kisang Ryu

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引用次数: 0

摘要

本研究开发了一套评估邮轮旅客体验的量表。基于341名被调查者(样本1)的数据，探索性因子分析得出了快乐与逃避、社会互动、认同与自尊、活动与设施四个维度的15个项目。然后使用从396名受访者(样本2)收集的第二波数据对该因子结构进行验证性因子分析。此外，本研究发现四个维度对邮轮满意度和消费后邮轮行为具有显著作用。因此，本研究通过开发和验证邮轮旅客体验量表对消费者行为有重要的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cruise Traveler’s Experience

This study develops a measurement scale to assess cruise traveler experience. Based on the data collected from 341 respondents (Sample 1), exploratory factor analysis resulted in 15 items under four dimensions: Hedonics & escapism, social interaction, recognition & self-esteem, and activities and facilities. This factorial structure was then subjected to confirmatory factor analysis for validation using the second wave of data collected from 396 respondents (Sample 2). Furthermore, this study found significant roles of four dimensions on cruise satisfaction and post-consumption cruise behavior. Thus, this study makes significant contributions to consumer behavior by developing and validating the cruise traveler experience scale.

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来源期刊

Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.10

自引率

17.60%

发文量

审稿时长

24 weeks

期刊介绍： Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.