个人故事可以改变气候变化信念和风险感知:情绪的中介作用

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2020-08-10 DOI:10.1080/08934215.2020.1799049

Abel Gustafson, Matthew T. Ballew, Matthew H. Goldberg, M. Cutler, S. Rosenthal, A. Leiserowitz

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引用次数: 46

摘要

分享气候变化如何伤害人们的个人故事是一种很有前途的沟通策略，可以吸引不同甚至持怀疑态度的观众。通过两个实验，我们测试了一个广播故事对政治温和派和保守派的气候变化信念和风险认知的影响。这个广播故事在美国数百家电台播出，是一位北卡罗来纳州运动员对气候变化如何影响他热爱的地方的个人描述。这两项实验都发现了对全球变暖信念和风险认知的积极影响。此外，研究2发现，这些影响是由担忧和同情的情绪反应介导的。这些研究表明，个人故事可以成为一种有说服力的沟通策略。

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Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role of Emotion

Sharing personal stories of how climate change is already harming people is a promising communication strategy to engage diverse and even skeptical audiences. Using two experiments, we test the effects of a radio story on the climate change beliefs and risk perceptions of political moderates and conservatives. The radio story, which aired on hundreds of stations across the U.S., is a North Carolina sportsman’s personal account of how climate change has already affected the places he loves. Both experiments found positive effects on global warming beliefs and risk perceptions. Additionally, Study 2 found these effects were mediated by emotional reactions of worry and compassion. These studies suggest personal stories can be a persuasive communication strategy.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.