Strategic ambidexterity and its role in achieving contemporary initiatives: an exploratory study of opinions of a sample of managers of travel and tourism companies in holy governorate of Kerbala-Iraq

The research aim to explore influential role of strategic ambidexterity through its two contradictory dimensions (exploration and exploitation) as two strategies that contemporary organizations can adopt in light of achieving contemporary initiatives required by current environment, especially tourism sector in Iraq after the paralysis it suffered as a result of spread of Corona virus and impact of repercussions of this pandemic on various Both industrial and service sectors, as researchers targeted tourism companies in Karbala governorate, which are characterized by attracting tourists to various visitors for religious tourism and in return, it is a port for their roaming to other cities and countries through tourism companies that need to keep pace with surrounding environment of developments and changes based on adoption of the two strategies of ambidexterity in Facing those changes and responding to them, as well as their readiness for rapid developments in this sector, as the questionnaire was adopted as a main tool for collecting data on this study by presenting it to the executive directors of those companies with (40) respondents, and after conducting necessary statistical tests using SPSS program, it was found that there are a strong positive and significant correlation between study variables, as well as a significant effect For strategic ambidexterity across its two dimensions in achieving and promoting contemporary initiatives at corporate level, the study community © The Author 2023. This work is licensed under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) that allows others to share and adapt the material for any purpose (even commercially), in any medium with an acknowledgement of the work's authorship and initial publication in this journal.