Watching Videos on a Smartphone: Do Small Screens Impair Narrative Transportation?

ABSTRACT Smartphones are a preferred platform to access audiovisual stories. Prior theory and research suggest that using smaller screens could lead to a shallower narrative experience. In three experiments we examined the influence of screen size (smartphone vs. computer screen) on the experience of being transported into the world of the story (narrative transportation). We further examined interaction effects with manipulations meant to change transportation by means of reviews (Experiment 1, N = 120), consistency of main character information (Experiment 2, N = 139), and prior information meant to facilitate comprehension (Experiment 3, N = 129). Because our series of studies involved theoretically and practically relevant null hypotheses (i.e., screen size does not influence transportation), we added Bayes factor analyses to standard frequentist statistics. A mini meta-analysis was conducted to summarize the results. Taken together, the three experiments indicate that smaller screen size does not impair narrative transportation. Implications and future research are discussed.