影响消费者采用电子支付系统意愿的因素

Q3 Decision Sciences
A. Al-Dmour, H. Al-dmour, Rewan Brghuthi, R. Al-Dmour
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引用次数: 0

摘要

本研究旨在基于技术接受模型(TAM)确定影响约旦消费者采用电子支付系统(EPS)的主要因素。采用定量方法和487名约旦银行客户的便利样本,通过调查问卷收集所需数据。研究结果表明,所有提出的因素(感知有用性、易用性、安全性、自我效能感和信任)与电子支付的采用意向具有统计学意义的正相关关系,解释力为49%(R平方=0.49)电子支付。此外,教育水平作为一个个体人口变量是唯一与采用电子支付服务的意图有显著关系的变量,而年龄和性别则无关紧要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Influencing Consumer Intentions to Adopt E-Payment Systems
This study aimed to identify the main factors influencing the adoption of electronic payment system (EPS)by Jordanian consumers based on the technology acceptance model (TAM). A quantitative approach and a convenience sample of 487 Jordanian banking customers were employed to collect the required data via a survey questionnaire. The study findings indicated that all the proposed factors (perceived usefulness, ease of use, security, self-efficacy, and trust) have a statistically significant positive relationship with the electronic payment adoption intention with explanation power 49% (R Square=0.49). The perceived usefulness and ease of use were found the most important factors that highly associated with the adoption of e-payment, respectively. Furthermore, education level as an individual demographic variable was the only one who has a significant relationship with the intention of the adoption of e-payment service while age and gender were found insignificant.
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来源期刊
International Journal of Customer Relationship Marketing and Management
International Journal of Customer Relationship Marketing and Management Business, Management and Accounting-Marketing
CiteScore
1.90
自引率
0.00%
发文量
33
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