再喝（酒）：总是一样，即使在疫情期间？

Q2 Agricultural and Biological Sciences

Journal of Wine Research Pub Date : 2021-07-03 DOI:10.1080/09571264.2021.1971641

Pol Solanelles, Barry J. Babin, David A. Locander

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引用次数: 2

摘要

摘要本研究探讨了葡萄酒在压力时期（如新冠肺炎关闭）的社交和应对益处的作用。这项研究操作了一个因素，该因素捕捉到葡萄酒因社会效益而产生的感知价值，而第二个因素捕捉到了葡萄酒因帮助人们应对焦虑时期而产生的认知价值。提出了一个研究框架，并利用中介分析对其进行了探索。两项研究的结果表明，生活状况与葡萄酒的社会价值和应对需求有关。葡萄酒的社会价值和应对价值都有助于推动葡萄酒消费。

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Drinking (wine) again: always the same, even in a pandemic?

ABSTRACT The present research explores the role of wine’s social and coping benefits during stressful times (e.g. COVID-19 shutdown). This research operationalizes one factor that captures perceived value from wine due to social benefits and a second factor that captures the perceived value from wine due to benefits that help one cope with anxious times. A research framework is proposed and explored using mediation analyses. Results across two studies suggest that life situations relate to both wine’s social value and need for coping. Both wine's social value and coping value help drive wine consumption.

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来源期刊

Journal of Wine Research Agricultural and Biological Sciences-Horticulture

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： The Journal of Wine Research is an international and multidisciplinary refereed journal publishing the results of recent research on all aspects of viticulture, oenology and the international wine trade. It was founded by the Institute of Masters of Wine to enhance and encourage scholarly and scientific interdisciplinary research in these fields. The main areas covered by the journal include biochemistry, botany, economics, geography, geology, history, medicine, microbiology, oenology, psychology, sociology, marketing, business studies, management, wine tasting and viticulture.